ABSTRACT
In this chapter, the literature on ecotourism and economics is examined with emphasis on predicting the global economic impact of ecotourism. The chapter also includes a discussion of leakages and the multiplier effect, revenues in parks and the economic value of land. The section on marketing investigates the role that marketing plays in the development of ecotourism experiences, as well as how the literature addresses the need for such studies to be accurate in their projections of the market now and in the future. The final section on new technologies illustrates how knowledge has allowed operators in remote locations to capture part of the market, and demarketing is described as a technique that actively dissuades people from purchasing a product.
