ABSTRACT
Rights are important, but they are only one aspect of gaining support for the kind of global movement that is essential to drive forward the conservation agenda: feelings and values are also critical. Arguments are often won not through logic but the instinctive way that people feel, about an animal or an ecosystem or a place that holds particular value for them. Values are also important arguments for conservation, as discussed above. Rights, feelings and values: three critical elements in conservation success. Over the past two decades the debate has become dominated by values, and often narrowly by economic values. Whilst important these are only one part of the argument we need to be making. A greater focus on biodiversity rights is another critical piece of the jigsaw.
