Most people think they know what they are good at. They are usually wrong. People know what they are not good at more often—and even there people are more often wrong than right. For the great majority of people, to know their strengths was irrelevant only a few decades ago. But now people have choices. They therefore have to know their strengths so that they can know where they belong. Organizations have to have values. But so do people. To be effective in an organization, one’s own values must be compatible with the organization’s values. They do not need to be the same. But most people, and especially highly gifted people, do not really know where they belong till they are well past their mid-twenties. By that time, however, they should know where their strengths are. They should know how they perform. And they should know what their values are.