ABSTRACT

Business enterprises—and public-service institutions as well—are organs of society. With respect to this first task, the task of economic performance, business and nonbusiness institutions differ. But only business has economic performance as its specific mission; it is definition of a business that it exists for sake of economic performance. The second task of management is to make work productive and the worker effective. A business enterprise has only one true resource: people. It succeeds by making human resources productive. It accomplishes its goals through work. To make work productive is, therefore, an essential function. But at the same time, the institutions in today’s society are increasingly the means through which individual human beings find their livelihood, find their access to social status, to community and to individual achievement and satisfaction. The third task of management is managing the social impacts and the social responsibilities of the enterprise.