ABSTRACT
The word cinematography is from the Greek roots kinema “movement” and, graphein “to write.” Cinematography is more than just photography—more than just recording what is in front of camera; it is the process of taking ideas, words, actions, emotional subtext, tone, and all other forms of nonverbal communication and rendering them in visual terms. In visual storytelling, few elements are as effective and as powerful as light and color. They have the ability to reach viewers at a purely emotion gut level. This gives them the added advantage of being able to affect the audience on one level, while their conscious brain is interpreting the story at an entirely different plane of consciousness. Point-of-view is a key tool of visual storytelling. The cinematographers use the term in many different ways on a film set, but the most often used meaning is to have the camera see something in much the same way as one of the characters would see it.
