ABSTRACT
In this chapter, the following Problem Question is posed: ‘If change is the driving force behind intercultural communication, what drives the change itself?’
This chapter begins by looking at tensions that constantly arise between cultures. It is shown that tensions exist between people from interacting cultures because their needs are different. It is noted that satisfaction of needs is vital to the very existence of intercultural communication, in general, and each culture, in particular. In this light, the concepts of ethnolinguistic vitality and ‘voice’ are discussed. It is emphasized that intercultural interactions are characterized by polyphony or multivoicedness. Based on these ideas, the Pendulum Principle of intercultural communication is introduced.
The contradictory nature of intercultural communication is presented as ongoing interplay of opposing forces. It is further shown how multiple cultural voices are produced through concrete practices or praxis. Overall, intercultural communication is presented as an ongoing and interactive process that simultaneously connects and keeps apart people from different cultures: it continues as long as cultures keep interacting, every movement of the pendulum affected.
