ABSTRACT
The preceding chapters have focused on how NTDs have developed as a problem for policy, and the use of measurement and advocacy in understanding and responding to neglect. I argue that the characterisation of measurement and advocacy, shown by this case of NTDs, is markedly different under conditions of neglect. The type of advocacy that responds to neglect is forged out of circumstances that differ from more typical social or health movements. If an issue is neglected, it is unlikely to have a constituency ready to advocate for it. Furthermore, advocacy has different objectives with a need to change how that issue is perceived and constructed into a policy problem, which has led to a global health brand competing for resource and attention through an advocacy movement led by scientists.
