ABSTRACT
An operation carried out in a laboratory that consists of testing the behaviour of vehicles in a collision, using dummies to highlight the possible effects on a human driver. As opposed to analysing vast amounts of data (big data), deep data supposes identifying a small number of data streams that can reveal valuable commercial information, e.g. about a customer's credit card activity, or discriminatory analysis of a customer's electricity consumption via a smart meter. Name given to the efforts of a company to try to direct its marketing and communication towards a green position, 'cosmetic' rather than real. A black person will attempt to enter a night club and be turned away on the grounds that the club is full. All of the unchaste words and expressions were replaced by more innocuous terms.
