ABSTRACT
This chapter discusses this world with Jason Blum, one of the most fascinating studio-based producers working. When the filmmakers know that they have greater control, the process becomes infinitely more collaborative. Any demographic group is defined by any identifiable shared factors – such as sexual orientation, age, ethnicity or identity-tropes – that can be correlated with that group’s measurable tendencies in viewing habits. These five just tend to be among the most pragmatically useful categories a marketer uses because these are large audiences that tend to choose movies in somewhat predictable ways. The film had two problems delivering this audience. First, though it was a well-written and well-made movie, that audience was not easily reachable, at least not with the low-budget marketing resources of an Indie film. And second, because its tone was inspired by light comedy the film was perhaps not critical enough of gambling addictions to generate good word-of-mouth among people who’d experienced that disaster.
