ABSTRACT
This chapter aims to answer the question: what makes a good entrepreneur? More specifically, it explores what personality traits might determine the success of an entrepreneur. A few personality traits that have most commonly been investigated in association with entrepreneurship are entrepreneurial self-efficacy, achievement motivation, risk propensity, the big 5 personality traits, and creativity. To begin with, achievement orientation has been found to correlate positively with risk propensity. It examines how the environment fosters different kinds of entrepreneurial ventures, and how they affect psychological traits manifested in an individual. The African environment is, therefore, highly conducive to increasing creativity, which is showcased by entrepreneurs like Rahma Bajun from the beginning of this section, in whose case scarcity of jobs acted as a primary motivator to setting up her own business. The relationship between psychological traits and entrepreneurial outcomes is mediated by types of entrepreneurial ventures.
