ABSTRACT
The need for better understanding and actionable knowledge of the innovation process continues unabated. Leaders of nearly all organizations, and especially those with profit and social motives, report relentless pursuit of innovation goals and falling short on achievement of these ends. This first Chapter intends to help the readers of all backgrounds and interests to use the book efficiently. The Chapter concludes with specific directives on which chapters to read and which chapters to skip depending upon the special needs of each reader.
