ABSTRACT
Why another book on innovation? Innovation and creativity have been pirated by the popular press and social media. The net result has been considerable amount of loss in translation. Worse, much of what is easily obtainable is incorrect, misleading, and in some cases, can lead to very costly missteps in personal, group and organizational actions.
The purpose of Chapter 2 is to set the record straight on state-of-the-art of the field. First definitions, then demystifying, then debunking the misinformation that pervades the easily accessible print and internet sources on innovation and creativity. Just a few prime examples: distruptive innovation is not radical innovation—actually, quite the opposite. Most disruptive innovations start as very simple, accessible to the markets and customers easily satisfied by very simple products and services. Entrepreneurship is not creativity and innovation. As a matter of fact, most business start-ups are not high technology, and start-ups in general have been in decline since the end of WWII. Further, high technology start-ups are in decline.
