ABSTRACT
As mentioned earlier in the book, creativity and innovation are among the most abused and therefore misunderstood subjects in the open literature and trade press today. The Chapter is a first attempt to set the record straight, and also point out the major shortcomings of even the best of literature on individual creativity and innovation: interventions to enhance abilities are nearly all focused on the diurnal (daytime) context. The argument at the end of this Chapter is that nocturnal (subconscious) intervention is ultimately the path forward into the future to enhance creativity abilities.
