ABSTRACT

Marking performers' script can help they create a map of how performers will deliver it. Practice marking magazine or newspaper articles or short stories and they will quickly find a system that works for performers. The target audience, the mood or attitude of the copy, the writing style, and any descriptive notes all give performers valuable information about performers' role. In a dialog script, the interactions between characters are written into the script. It is these interactions and responses that reveal clues to the back story and the relationship between characters. A dialog script without conflict will be boring and uninteresting. On the other hand, a script with a well-defined conflict can be funny, emotional, heartwarming, and informative—all at the same time. In commercial copy, it is through the resolution or non-resolution of the conflict that the message is expressed. Sometimes ending a commercial with an unresolved conflict can create a memorable impression in the mind of the listener.