ABSTRACT
This chapter looks at the consumer market for digital products focusing first on ebooks and then on other digital products. In assessing the evolution of the ebook market it considers the challenges around pricing and business models, reflecting on the reasons the market has generally stabilised in recent years and exploring emerging models around subscriptions and the options for booksellers and libraries. When examining enhanced ebooks it looks at the pros and cons of this format. It looks at the challenges publishers have faced that have made it very difficult to undertake app development for trade markets. It explores the rise of audio and the business models here. Throughout it gives consideration to the rise of flexible formats and platforms that provide important alternatives to proprietary environments such as Amazon. It concludes with an assessment of future opportunities for new digital products and considers the continuing challenges to be innovative.
