ABSTRACT
The digital environment continues to change at a rapid pace and the business of digital publishing is changing with it. Publishers have been entrepreneurial from the beginning and the industry has gone through periods of great change before now. The ability to spot good content, craft it for a marketplace, perfect methods of distribution, and communicate and celebrate the products has always been fundamental to publishing. Reading habits are changing in a fundamental way; consumer behaviour and consumer expectations are being altered by the digital world, so the industry needs to keep paying attention and understanding how it can become focused on different sorts of readers. Publishers will need to be constantly changing and innovating, continuously responsive to an environment that is continuously moving. As publishers move into these bigger digital environments, they may also need to spend more time explaining why they remain necessary.
