ABSTRACT
This chapter examines the way data (e.g. text in a document) can be structured using XML mark-up in order for it to be in a state in which any format can be imposed. Getting structure into documents means that styles can be imposed afterwards, whatever the output and this has an element of future proofing; XML workflows are important for this. The chapter also examines other aspects of information and structures used by publishers including a look at accessibility and document object identifiers. It looks closely at metadata exploring how it can be used effectively for consumer insight. It also touches on other elements in structuring data such as taxonomies and RDF, and concludes with an exploration of how ONIX can help digital rights management. The chapter points to the value that structured content has for publishers.
