ABSTRACT
At Case Study Company (CSC), the board of directors selects the general manager because of his credibility in the company. The general manager has been with the company for more than 12 years and has held key roles in finance and marketing. He has a good understanding of the market needs as well as the trends that are affecting the industry. He is also well connected with all the employees and generally looked up to by others for guidance on key business matters. Though the general manager is not part of the board of directors, he will be presenting on the progress of the transformation to the board on a regular basis.
