ABSTRACT
Business concepts are easier to understand when we can apply them to a company or problem that we are familiar with. For the purpose of illustration, we will select a company that produces a fairly simple product in North America. But as you will see from reading this book, the product or service could be more complex and the scope of the business could be global as well. For our case, we will discuss a hypothetical company that manufactures hardwood doors for residential use. The Case Study Company (CSC) is based in the United States. The customers are spread across North America. The company sells its products through distributors, wholesalers, builders, and big-box building supply stores. The company does not sell directly to homeowners.
