ABSTRACT
This chapter presents several cases of executive leadership failures that involve an almost equal number of each gender. It discusses the various kinds of traits and how they may be communicated through words and actions. The chapter presents the characteristics more explicitly toward identifying communication attributes that tend to be favored over other attributes. It details scholarship related to gender communication styles and emotional intelligence relative to neuroscience principles, and applies the concepts to the case studies more specifically. The chapter discusses an enlightening and awkward experience related to gender and communication styles within leadership development program. It concludes with the identification of where many executives seem to go wrong with conveying a message. CEOs, unit directors, and executives are trying to meet the needs of at least two audiences generally.
