ABSTRACT
This chapter introduces readers to the general approach of the text, which is in each chapter to present specific information about one of the major segments of the sport industry, a consideration of one of the critical responsibilities – planning, organizing, quality, change etc., of managers in sport organizations and the importance of the development of students’ business professional skills to develop their “Personal Professional Brand”. This tripartite focus found in each chapter will enable students to enhance their understanding of both the various segments that make up the sport industry and the challenges and best practices of managing in sport organizations.
