ABSTRACT
In this chapter, students are introduced to the health and fitness sport industry segment, which includes not only health and fitness clubs, but also several health- and fitness-related services and spin-off products. Health and fitness clubs and programs can be found in a variety of settings, ranging from commercial chain clubs and corporate fitness clubs to nonprofit wellness programs. Within this setting, we examine the managerial challenge of decision making. Sport managers make hundreds of decisions every day and their actions not only affect individuals, but ultimately shape the organization and influence its ability to fulfill its mission and meet its goals.
