ABSTRACT
Advertising media professionals are interested in looking at media as means of conveying a specific kind of information—an advertising message—about a product or service to consumers. And digital media, in all its varied forms, provides limitless information and a means of shared entertainment and communication. The informational role of the media is perhaps best illustrated by considering what happens during an international crisis, such as disputes between countries or national disasters such as hurricanes or major snowstorms. Media also affect our lives through their entertainment function. Historically, the world of media was broadly divided into two types: print and electronic. The generic term media means different things to different people. The media business can be thought of as an ocean. Each media type starts out as a few drops of water. The role of media in conveying information through advertising messages is not something consumers generally consider.
