ABSTRACT
A study of one illustration of Japanese entrepreneurship, it also encompasses elements of a biography of Makoto Iida and a business history of his company. The phenomenal success of certain Japanese companies has captured the attention of business leaders around the world. In the book Personality in Industry: The Human Side of a Japanese Enterprise (published under the name Hiroshi Tanaka) the author identified the fact that Japanese culture and ethics are deeply rooted in cultural values and explained how influential these dimensions are in the Japanese economy. Despite the extensive examination of entrepreneurship from various academic perspectives little has been said about the specific function of entrepreneurial vision. In developing a corporate vision, the successful entrepreneur must realize a balance between administrative functions and entrepreneurial action. The corporate vision provides the shared basic assumptions about the nature of the corporate mission, the product, the market, and other factors which may influence corporate development.
