ABSTRACT
Conventional accounting involves record keeping that is expressed in purely monetary terms. Financial accounting evaluates the health and performance of the organization, while managerial accounting manipulates financial information in ways that facilitate strategic and tactical decision making. Other, more robust forms of evaluation, however, also exist. The Triple Bottom Line, for example, evaluates social and ecological issues as well as financial information and profits. Thus, its three modes of evaluation concentrate, respectively, upon people, planet, and profits. To be most effective, these alternative methods of evaluation can be tailored to the community and its circumstances.
