ABSTRACT
Like entrepreneurs in other sectors and contexts, renewable energy enterprises (REEs) also grapple with the challenges of survival in a competitive landscape. Literally, to compete means ‘to strive together’ or seek after some aim or end goal in company with each other. Arguably, as scholars in business, there is a tendency to emphasise the negativity and aggressiveness of competing forces, ostensibly at the expense of the potentially positive implications of ‘togetherness’ implied in the literal origins of competition. This chapter addresses two aspects of this landscape. First, I highlight the main sources of competition in emerging markets and their importance for the survival of nascent REEs. Second, I characterise the main market niches in which REEs operate in emerging markets in response to the competitive challenges endured. My aim is to highlight the often-contradictory interests of REEs and their key stakeholders and contemporaries in emerging markets, but also the ways that competitors within the industry strive together to collectively enhance the state of sustainable human thriving on these markets.
