ABSTRACT

https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780429436932/9840589e-5c3c-4116-a3b8-4751b7572a5d/content/unfig3_2.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/> Does your company have a specific vision of service excellence? A vision of how, as an organization, you are going to serve customers and exist in the broader community and world based on your long-term purpose? Most companies I’ve worked with don’t. In my experience, as we discussed on Day 2, most have vision/mission statements that are focused internally, on company goals like ‘We will be the number one provider of human resources outsourcing services,’ or, ‘Our mission is to become a world-class provider of mortgages services.’