ABSTRACT
https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780429436932/9840589e-5c3c-4116-a3b8-4751b7572a5d/content/unfig4_2.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/> So now that you’ve spent time focusing on your company’s underlying purpose, and have created a customer-facing Vision of Service Excellence, the next step is to deeply understand what each of the customers who uses your company’s services values as a human being.
