ABSTRACT
https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780429436932/9840589e-5c3c-4116-a3b8-4751b7572a5d/content/unfig6_2.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>As we’ve discussed, actively striving towards Service Excellence isn’t just about solving existing problems or continuously improving ways that we already know how to work. It’s about proactively creating the services and experiences that will keep customers loyal for the longterm.
