ABSTRACT
Accounting for the origin of the concept of ideology in the negative regime of representation and exposing critical limits of the ideological analysis of its patriarchal organization, this chapter argues for an affirmative reading of power as desire. In keeping with Deleuze and Guattari’s postulation that ideology is but an error in thought and thus there is no ideology, in this chapter I consider desire as immanently potent. As such, it is also capable of turning against itself and desiring its own repression. Desire does not want revolution; it is revolutionary in wanting ever more connections, by constantly producing and becoming. This realization necessitates an altogether different conceptual vocabulary and ethical-political strategy to deal with the question of power, which this chapter develops.
