ABSTRACT
Writing copy for radio and television news and for organizational broadcast media used in public relations is both more difficult than it seems and easier than it looks. To become a good broadcast writer, this chapter advises, one must write on a regular basis and listen analytically to the broadcast reports of others. The essential basics to writing good broadcast copy that are covered include: the need for a conversational writing style; importance of condensing copy; writing broadcast leads; soft leads; cautions in using names and numbers; pronunciation tips; proper use punctuation of contractions, abbreviations and quotations; using news bulletins; and, news judgment in broadcast writing. Radio and television blend immediacy, visuals, and sound to involve listeners and viewers in the event. Good writing, the chapter concludes, is the important linking element.
