ABSTRACT
This chapter looks at why and how you might use blogging to support your publication strategy. We begin by distinguishing between blogs and social media. Then we look at how scholars can use blogs to talk to other scholars, research participants, and the general public. We advise on how to start blogging and on how to write a blog post. Our PIPs show how this can work to support careers, and hands-on exercises give you the opportunity to develop your blogging knowledge and skills.
