ABSTRACT
You are likely already to be a kind of designer. An everyday designer. One of the many paradoxes about design is that it is something we all do every day in an unconscious sort of way. However, the word ‘designer’ has also become an adjective to add quality to an object. The work of the very best designers can become highly sought after and valuable. So we first need to understand what it takes to move on from everyday designing to being a competent, and eventually expert, designer. However, measuring the success of a design is an extremely tricky thing to do. It ultimately involves comparing the incommensurate.
