ABSTRACT
This chapter presents the general effects of an environment and other factors on an individual's creativity to the specific effects within an organisation. It argues that the environment does not solely consist of domain and field elements, but is also the behavioural milieu of an organisation. The behavioural 'filter' imposed by the organisation has been explained using the complex behavioural entity of the ritual. Organisations are no different, with creativity posing perceived and real threats, which are countered by a variety of organisational behaviours. In considering the measurement of creativity, Langley and Jones have taken an extreme view which is that humans at large possess no general creativity capability, which implies that no such component exists to be measured. The creativity of everyone is likely to have some differences to that of 'creatives', but these are small. The creativity process in an individual appears relatively self-contained, notwithstanding the interactions with domains and fields.
