ABSTRACT
The chapter inquires whether you are actually acknowledging diversity in your online and interpersonal activities. Statistics are presented showing that the United States is becoming increasingly diverse. Even so, advertising, journalism and public relations may not be realizing those population trends in news coverage and campaigns. Experts and professionals from across platforms share personal accounts that concern the specter of bias in newsrooms, agencies and organizations. As in other chapters, the history of media bias is recounted, including proactive documents such as the 1947 Hutchins and 1968 Kerner reports. Methods to diversify mass communications and create inclusive content are cited along with challenges of doing so. In that respect, stereotypes are explored extensively, with recommendations to identify and resist them. End-of-chapter personal and communal journal exercises probe lessons and truths that you may have learned—for better or worse about diversity—at home, school and work.
