ABSTRACT
This chapter begins with a philosophical overview about truth as cornerstone of any value system. It covers such tenets as objectivity, subjectivity, epistemology and semantics. Conscience and consciousness play key roles in affirming truth as part of the human condition. Objectivity, in particular, is discussed as a process associated with advertising, journalism and public relations. Truth is empowered by transparency across platforms, involving fact-based news and client-practitioner relations. Concepts such as “appropriate” and “inappropriate disclosure” are associated with transparency and essential in establishing trust with audiences and clientele. Visual imagery involves good judgment especially as that pertains to privacy, sensitivity and other ethical concerns, with commentary accompanying photos by Pulitzer Prize-winning journalist Dennis Chamberlin. Satire also falls under the umbrella of truth, a distinct type that society acknowledges but seldom discusses; its history is recounted here along with guidelines for renditions that have lasting impact on audience. The chapter ends with mythic, or archetypal, truths that shape the human condition, with personal and communal exercises meant to elicit the highs, lows and turning points of your life.
