ABSTRACT
Though the “arts worlds” are vast and may appear overwhelming, one aspect all emerging and established arts entrepreneurs share is making decisions. By understanding these “arts worlds” and the “real world” an artist must inhabit, adapt and react to, one is better able to make decisions about the changes these environments have on a fledgling entrepreneurial venture. An artist painting in two dimensions must make a decision about color when loading a brush or knife. New Venture Creation (NVC) has been the standard curriculum in entrepreneurial training for many years and with good reason—it works. However, NVC is intended for business students and not arts students, which is why NVC feels overwhelming and unfamiliar to many emerging arts entrepreneurs. Arts entrepreneurs must understand the value their art has to a wider world.
