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      Chapter

      Creativity and its importance in business
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      Chapter

      Creativity and its importance in business

      DOI link for Creativity and its importance in business

      Creativity and its importance in business book

      Creativity and its importance in business

      DOI link for Creativity and its importance in business

      Creativity and its importance in business book

      ByTony Proctor
      BookCreative Problem Solving for Managers

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      Edition 5th Edition
      First Published 2018
      Imprint Routledge
      Pages 20
      eBook ISBN 9780429458255
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      ABSTRACT

      This chapter reviews the changing times and looks at the impact it has on us and on the need for creative thinking. It provides definitions of creativity and highlights the importance of creative problem solving in assisting business executives get to grips with novel or new problems. The chapter analyses creativity from innovation. Creativity in business is extremely important since it is the means of generating new ideas which are required to deal with previously unmet situations. It also gives businesses a competitive edge in the marketplace, enabling them to survive and even stay ahead of the competition. The chapter discusses some of the blocks people may encounter in coming up with ideas and how these blocks may be overcome. Paradigm shift can occur when new inventions come into being and are turned into innovations. There are types of innovation: product innovation and process innovation. The chapter also presents an overview of the key concepts discussed in this book.

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