ABSTRACT
The objective-finding stage essentially involves 'divergent thinking to generate a list of problems one is facing'. Convergence is then used to identify the most relevant problem areas for further exploration. 'Hits' and 'hotspots' are identified by questioning 'ownership'; priority; and critical nature. There are a variety of problem-definition mechanisms. They can be considered as either redefinition approaches or analytical approaches. The chapter looks at redefinition approaches. It considers laddering, goal orientation, boundary examination, progressive abstractions and the 'why' method. The chapter also looks at decomposable matrices and cause-and-effect diagrams. Stressing the importance of objective finding, fact finding and gaining different perspectives on a problem can itself sometimes alleviate blocked thinking. Defining the limits or boundaries and dimensions of a problem is important. Problem definition must take into account the situation of the company and its ability to take sound action. The problem-finding stage encourages one to consider a variety of problem perspectives.
