This chapter draws out three themes that emerged from the book, and examines these themes by comparing the three case studies, and contrasting each stakeholders’ perspective on heritage and tourism between China and Western contexts. It concludes with the observation that: heritage is a cultural and social process not only constituted by the binary ‘cultural moments’ between tourist and heritage sites, or between tourists’ internal world and the outside world; rather the ‘cultural moments’ are multidimensional and created by the interactions between tourists, locals, governments, external companies and other active and passive stakeholders.