ABSTRACT
There are today varied conceptions across disciplines about what is business success. Even within a specific society or business environment, the criteria by which entrepreneurs in the service and commercial sectors measure success are usually distinct from those used in the manufacturing sector. Societal perceptions and definitions about business or economic success further reinforce entrepreneurial attitudes about the nature, size, and number of businesses they aspire to operate at a given time. Due to the general lack of a consensus at both the theoretical and the practical levels about what makes up business success, there is a widespread acceptance about the elusiveness of the term in recent years. Business success has been interpreted in terms of several variables such as the rate of return on capital and sales. The histories of most developing communities are replete with accounts of business failure.
