ABSTRACT
Hong Kong finds itself at the confluence of a number of unique currents of post-colonial economic, political and social development. Moreover, the Hong Kong Tourism Board intends to focus on cultural tourism. The original assumptions of the study were generally reflected (in some cases exactly), whilst the perceived reduction of representation of interpretation in finished heritage revitalisation projects compared to the initial perceived importance was seen to not be linear as originally surmised but in graduated steps. The study has identified a number of positive steps which require action from both public and private sectors of the heritage revitalisation sphere to bolster the role of storytelling throughout the life cycle of the project development to ensure that it is represented in some significant way in the product outcome. These can be mapped onto to our adapted model of Timothy and Boyd’s heritage tourism experience. Further studies may benefit from drilling down into specific projects or perhaps widening its scope to include other markets at a similar stage of development. Hong Kong has the potential to find itself in the forefront of interpretation of heritage revitalisation projects regionally.
