ABSTRACT
This chapter discusses the progression of coaching from the emphasis on life coaching and the sporting arena into the world of business. It also discusses the consequences and the results of coaching entering commerce and the reasons why coaching is still involved as a central and possibly essential intervention in professional and personal development. Since the late 1980s and early 1990s, coaching has become an ever increasing and fast growing business. The chapter argues that coaching migrated into organisations, professionals aligned with coaching, for example, psychotherapists, counsellors, and psychologists, brought with them the psychological and sociological orientations of Social Psychology, NLP, and Positive Psychology. The inner game and the outer game represent two components of the coaching process, the inner psychological ‘self talk’ and the outer aspect of ‘personal performance.’.
