ABSTRACT
Are you a research newbie? Totally confused by what you hear in class? Dreading the research project? Have no idea how to do a content analysis? This book’s for you! The aim of this textbook is to make content analysis research more accessible through an informal and humorous student-centered approach. Breaking down the research project into manageable chunks with plenty of writing models as examples, this book guides the reader in developing a typical research project using the quantitative content analysis method.
