ABSTRACT
This chapter addresses how Korean pop music (K-pop) as a hybrid popular cultural form created in Korea move across national borders and is incorporated into the transnational digital mediascape. Drawing on interviews with K-pop fans in Canada, the chapter shows how digital media are integrated into the process of transnational cultural consumption and participatory fan culture. By examining fans’ engagement with reaction videos and dance cover videos, the chapter explores how the participatory aspects of media fandom are exercised and articulated with structural forces, such as the media corporations’ commodification of fan labor.
