ABSTRACT
This chapter explores critical aspects of the coaching conversation, and outlines the key competences required by the coach to ensure successful outcomes. It examines the purpose and focus of the coaching conversation and the need for it to be a solution-focused, results-oriented, and systematic process which skilfully develops the client's learning processes. The chapter outlines the general approach to competence frameworks developed by some international and national coaching organizations in an effort to promote professionalism within the industry. In partnership with the Professional Development Foundation in the UK, the Worldwide Association of Business Coaches conducted extensive in-depth research, literature reviews and consultations with business coaches and their clients, into what defines a competent business coach. The core skills of the client-centred approach—that is active listening, respecting clients and adopting their internal frame of reference—is in alignment to achieving results within the coaching conversation.
