Gods, Myths and Archetypes
DOI link for Gods, Myths and Archetypes
Gods, Myths and Archetypes book
The great myths carry the ancient images, expanded and refined over thousands of years, but maintaining their essential form. Myths become constellated into mythologies, and mythologies are particularly fertile fields for the person seeking an understanding of the unconscious in organizations. And, like the myths, the god-symbols are rooted in the deep past. Jung, on the other hand, seems to have entertained the notion that there are a limited number of archetypes and that he would eventually have names for them all. When the authors seek to re-tell these myths in the context of the particular organization we are studying, we open ourselves up to the possibility of much intuitive understanding and insight. Even in an organization dominated by a particular god, the other gods are making their presence felt. Organizational myths are vehicles for understanding the images that drive and grip organizations.