The power of conditioning
DOI link for The power of conditioning
The power of conditioning book
John B. Watson held the radical view that in terms of classical conditioning, human beings were essentially no different from other creatures. His doctrine, which he called “behaviourism”, is that human psychology is the product of our experiences in life, our upbringing, education, and environment. Attitudes and ways of thinking often persist into later years long after the conditioning process has passed into the unconscious. In the counselling environment, if the impact of conditioning is not recognized, the client may present a confusing or contradictory picture. The effects of trying to break a cycle of conditioning can often be observed where a client’s decision to stop responding to other people’s demands meets with fierce opposition from those other people. Behaviour therapy, as might expect, focuses on eradicating unhelpful conditioning by helping the client to adopt productive alternatives with the help of a range of strategies.