ABSTRACT
‘Digital marketing’ and ‘marketing’ are becoming the same thing, and anyone working in marketing needs to understand how to use digital as a core part of their activity. The implications of the digital era for marketers are enormous. When digital marketing slips below the standards consumers have become accustomed to, they are surprised and indignant. Digital marketing is particularly good at leveraging customer engagement. Like all marketing, it’s vital to achieve an appropriate tone and to offer information commensurate with Industry professionals' business aims. The benefits of social for business are enormous. Marketing automation is software that manages core tasks for the marketing department, such as email, social and website actions. The purpose includes managing contacts for lead nurturing and conversion to new business through automating functions such as personalising campaigns for each customer, scheduling campaigns, sharing campaigns and prioritising leads.
