ABSTRACT
Part I of the book is concerned with the value proposition: What sort of value does the platform propose to its users? Because interactions are key for platform users, platforms cannot propose value on their own but must combine forces with their users. It is then crucial for platform operators to identify and understand the various types of network effects that may be at work among their users. To this end, Chapter 1 clarifies the concepts and proposes a new tool – the Linkage Map – to describe the network effects that a platform can manage.
